The Bank of New York Company, Inc.’s Pershing Unit Sharpens Focus on RIAs by Expanding Pershing Advisor Solutions Team
Jersey City, N.J., July 25, 2005 -- Pershing LLC, a member of BNY Securities Group and a subsidiary of The Bank of New York Company, Inc., has added a number of new executives to support Pershing Advisor Solutions as part of the firm's recently announced plans to expand its presence in the registered investment advisor (RIA) market.
John Iachello, managing director at Pershing Advisor Solutions, said, "Pershing Advisor Solutions is committed to being a leading provider of solutions to the registered investment advisor marketplace. The broad range of experience these executives bring to the firm will help us as we continue to build our advisor business and strengthen the level of service and support we deliver to the market segment."
The recent appointments include TJ Gilsenan, Trent Witthoeft, Sheetal Doshi Brown, Jill Steffes, and Janie Carroll Peruyero.
TJ Gilsenan
TJ Gilsenan has joined as a director and is responsible for helping lead the efforts of Pershing Advisor Solutions to expand its RIA customer base and provide senior relationship management support for new and existing customers.
Mr. Gilsenan brings a track record of success to Pershing Advisor Solutions that spans 13 years in the RIA business. Most recently, Mr. Gilsenan led the strategic planning and sales efforts for Schwab Institutional's separately managed accounts business. During this time, assets on the firm's separately managed account platform increased by $10 billion and its industry ranking rose from 16th to 6th place. Prior to that experience, Mr. Gilsenan served as Schwab's Regional Vice President in the Mid-Atlantic region.
Trent Witthoeft
Trent Witthoeft has joined as a vice president and technology sales specialist. His responsibilities include working with Pershing Advisor Solutions' customers and prospects to identify workflow and technology needs, and serving as the liaison to deliver technology tools based on the business requirements of current and prospective customers.
Most recently, Mr. Witthoeft was senior relationship manager of premier accounts at Advent Software, Inc., where he was responsible for supporting their top 50 East Coast clients. During his seven-and-a-half-year tenure at Advent, Mr. Witthoeft worked with several hundred RIA organizations to help them streamline their operations and maximize their investments in technology. Mr. Witthoeft was also co-founder and managing partner of Wexford Capital Management, Inc. (Tampa), an RIA firm specializing in portfolio management for high-net-worth individuals. Mr. Witthoeft began his financial services career as a registered representative in 1990.
Sheetal Doshi Brown
Sheetal Doshi Brown has joined as a vice president responsible for business development and customer relationship management in the Southeast region for Pershing Advisor Solutions.
Ms. Brown comes to Pershing Advisor Solutions after 12 years with Schwab Institutional. Since 1997, she has served as a business development officer in both the Midwest and the Southeast U.S., earning accolades for top tier performance. Ms. Brown was honored with Schwab’s prestigious Excellence in Sales Award in 2002. Ms. Brown also held positions within the firm as a senior account manager and a regional account representative.
Jill Steffes
Jill Steffes has joined as a vice president and will be responsible for leading research and project management initiatives for the business development area within Pershing Advisor Solutions.
Ms. Steffes comes to Pershing from Schwab Institutional where she was most recently a divisional project manager in Institutional Sales. Since joining the firm in 2001, Ms. Steffes received numerous awards, including Schwab's Excellence in Service Award in 2004 and the Schwab Institutional STAR Award for Extraordinary Partnership in 2004. Prior to that, Ms. Steffes worked at the Boston Consulting Group and R.V. Kuhns and Associates where she was a research analyst with responsibilities including qualitative and quantitative analysis of money managers for institutional clients.
Janie Carroll Peruyero
Janie Carroll Peruyero has joined as a vice president and will be responsible for overseeing the strategic marketing efforts for Pershing Advisor Solutions.
Ms. Peruyero brings more than 15 years of experience in financial marketing with a focus on RIAs and high-net-worth individuals to Pershing. Most recently, she led client acquisition marketing efforts for JPMorgan Chase's high-net-worth business. Prior to that, she served as a first vice president in TD Waterhouse Institutional's marketing division. Ms. Peruyero has also held positions with Instinet Corporation and Fidelity Investments in their registered investment advisor group.
Pershing is a leading global provider of clearing and financial services outsourcing solutions to more than 1,100 institutional and retail financial organizations and independent investment advisors who collectively represent nearly 6 million individual investors. Located in 22 offices worldwide, Pershing provides customers with innovative technology solutions and a wide range of value-added products and services, including asset-gathering products and managed account services, extensive trading and financing capabilities, and website development. Pershing LLC (member NYSE/NASD/SIPC) is a member of every major U.S. securities exchange and its international affiliates are members of the Frankfurt, Irish, and London Stock Exchanges. Pershing LLC is a member of BNY Securities Group and a subsidiary of The Bank of New York Company, Inc. BNY Securities Group is the global agency brokerage, clearing and financial services outsourcing sector of The Bank of New York
The Bank of New York Company, Inc. (NYSE: BK) is a global leader in providing a comprehensive array of services that enable institutions and individuals to move and manage their financial assets in more than 100 markets worldwide. The Company has a long tradition of collaborating with clients to deliver innovative solutions through its core competencies: securities servicing, treasury management, investment management, and individual & regional banking services. The Company’s extensive global client base includes a broad range of leading financial institutions, corporations, government entities, endowments and foundations. Its principal subsidiary, The Bank of New York, founded in 1784, is the oldest bank in the United States and has consistently played a prominent role in the evolution of financial markets worldwide. Additional information is available at www.bankofny.com.
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